The story.
In 2013, Rashina Jain set up a small studio with one stubborn belief — that handcrafted is not slow, it is right. What began as a few rakhi orders for friends and family quickly became a full craft house, with a vision to take Indian handicrafts to the world.
Twelve years on, Celebration Kraft makes six categories of handcrafted celebration: Rakhi, wedding & ritual essentials, mandir decor, potli bags for hampers & gifting, artificial floral arrangements, and Laddu Gopal essentials — travel kits, baskets, aasanas, bedding and dresses.
Every piece passes through our studio. Every Rakhi knot is tied by hand. Every potli thread is set one at a time. We have never automated the parts that matter — because the people who buy our work aren't buying objects. They're buying a feeling for someone they love.
This Raksha Bandhan, we are launching our first crystal-set rakhi collection — a rakhi for every emotion you carry. Six 100% natural crystals, set by hand, in a gold-foil ritual box. Limited to 200 boxes in the first run.
— from the studio · 2026 —